(Short selling homes) B2B Business Videos - Specifics
No commentsBy Michael Shawn
The majority of Sales Executives I talk with believe once the economy turns around, their revenue amounts may be once again possible. Budgets will be fundedpeople will start buying and happy days will be here again.
The economy just isn’t like a light switch that is either on or off. Economic downturns like the one we recently experienced have broader consequences. And as conditions improve within the next 12 18 months, it is critical for Sales Executives to identify what has changed and adjust their strategies and approaches accordingly.
We are now in a necessity based economy and this will not change anytime soon. What is a necessity-based economy? For your prospect this means the pain of not having your products and services must override the pain of paying you for them.
A lot of companies have cut staff, slashed their budgets to bone and improved the productivity of their remaining employees. Surviving the trauma of the recession, they will not be quick to staff up, spend and return to their old ways.
Here are some areas to consider when you plan your go forward strategy:
1. To be better salespeople your Reps must become better businesspeople. In this new environment, your prospect expects no less.
2. Differentiation is important to success. Your prospects will always opt for the low cost solution if they see no difference.
3. Know when to walk away. Sales Reps must fully appreciate the opportunity cost of pursuing business they aren’t likely to win.
According to MarketingSherpa, word of mouth is the most important influencer in buying decisions. The second most important decision influencer? B2B business videos.
This should come as no surprise. Over the past several years, there has been an explosion of video content on the internet - and B2B marketers have taken notice. At a time when most budgets are being cut, the medium sized business video marketing spend on web video continues to grow. Why? Web video is simply the most effective method for communicating your sales message to the widest possible audience.
B2B business videos is one of the tools Sales Engine International uses to help create awareness and nurture leads for our clients. Here are a few lessons we have learned:
1. Create video content for prospects in all phases of your buying cycle. Creating a video with a “buy now” sales message will only resonate with a small part of your prospect base - those who are “sales ready”. Most prospects need to engaged and nurtured over time. Rather than creating one video than hammers home your value proposition consider making several smaller content pieces that address the different phases in your buying process. We’ve learned this is critical step in keeping top of mind awareness for our clients.
2. Be interesting. You have about six seconds to capture the interest of your viewer. There’s no time for feature dumps or product tutorials. You may have the greatest solution in the world - but if you don’t grab the viewer quickly - your message will never be heard. At Sales Engine, we call this creating a “punch in the nose”.
3. You can’t make a “viral video”. The dream of most marketers is to create a video that goes viral. Unfortunately, B2B marketers who set out to create a “viral video” will almost certainly fail. Viral is what happens after the video is created. Although you can take actions to help spread your video - like posting it to You Tube and social networking sites - you cannot guarantee it will go viral.
B2B business videos should play a major role in your medium sized business video marketing strategy. Our clients have learned its effectiveness with prospects in all phases of the buying cycle.
Sales Engine International is a Sales 2. marketing and sales performance organization. Clients visit us for innovative solutions to their sales revenue challenges. Thank you for reading!
Sales Engine International is a Sales 2.0 prospect engagement and marketing campaign execution company. Contact us about your business needs. Phone: 800-913-0857 or email info@salesengineintl.com.
B2B Business Videos
Your Source To Becoming The Maven Of Sales
Tips For Selling-5 Powerful Tips To Boost Your Closed Sales
By Sales Techniques Guy
They say that the difference between a good sales person and a bad sales person is simply the difference in the sales training they’ve received over the years.
Having the right tips for selling then, at your finger tips, can make all the difference to your targets or revenue at the end of the month.
The following tips for selling come from the areas of hypnosis, NLP and persuasion techniques and can really put you on the map when it comes to learning how to close sales or getting your clients buying from you.
1) The power of what the client wants
One of my favorite tips for selling comes from the world of hypnosis and this applies to you whether you are you are creating a sales page or are pitching a client face to face.
Proponents of hypnosis have long realized the power that the pictures in our minds have over our behavior.
Getting your customer to really picture what they want in their minds is one of the best tips for selling that you will find. The trick here is to make sure you’re getting the client to think of pictures in their mind that reflect their own dreams, and the sale is then more likely to follow.
2) The importance of language
Students of NLP have some really important tips for selling that can help you no matter what kind of selling you are involved in. NLP emphasizes the importance of language in communication and how vital it is when it comes to selling.
An example of this at work in a sales situation is when you use softening phrases like “I understand you think that” when someone gives you an objection in the sale, and then follow up with a question.
Using wording and phrases like this is one of the more powerful tips for selling because it doesn’t go against the grain with the customer, but keeps you in rapport with them. This is a subtle but powerful example of how to change language to make a sale go through.
3) Importance of emotions in selling
Both NLP and hypnosis recognize the importance of emotions in the sales process and can provide you with some great tips for selling by manipulating the emotions of a person during a sales meeting.
One little trick that students of NLP use during a sales process is to increase the amount of emotional pain the person feels around a subject.
For example whatever you’re selling probably solves a problem. Simply ratchet up the pain associated with that problem. In so doing you are manipulating them emotionally to want to hear more about your solution.
Out of all the tips for selling that I encountered over the years, this one I found very powerful indeed.
4) Rapport building in phone sales
NLP has some great tips for selling that involve getting and building rapport with the customer. When you and the customer are in rapport it’s more likely a sale will happen.
If you’re selling is predominantly on the phone however NLP has even more tips for selling for you that involve more specific ways to build rapport by matching the tonality and volume of your customer. This is one of the tips for selling that you can’t do without if you’re in phone sales.
5) Getting on board with the client
When it comes to tips for selling there is nothing as powerful in sales as trying to get on the clients side and seeing yourself as working with them rather than against them.
When you do this the adversarial nature of the sales meeting is lessened, trust is increased and they are more likely to see you as an ally. When these things are in place you are more likely to sell.
These are just a few of them many techniques available through hypnosis, NLP and persuasion.
Now that you know all of this tips for selling information you will want to see our newest website http://www.salestechniquesblog.com. Visit us for free training videos, posts and articles for tips on how to learn how to close more sales
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Foreclosures and Short Sales in Fort Lauderdale Florida
By Jhon Schulz
In the primary half with the yr, foreclosures continued to shake South Floridas real estate market place. According to a current report from Realty Trac, one particular out of every single 30 homes where encountering some type of distress. Among January and June, there ended up 95,357 foreclosures in South Florida, an increase of 9.five pct through the identical six-month period in 2009. In Miami-Dade County, 38,395 houses ended up in foreclosure between January and June, representing an improve of eleven.five pct over the exact same period of time last yr. In Broward County 37,988 foreclosure filings were filed the initial half on the 12 months, 1 in every 21 homes facing foreclosure. This was a three.six p.c boost in foreclosure activity compared to last year. As for foreclosure sales, statewide sale costs have been 28 % below standard sales. Foreclosure residence sales are driving the real estate market place in South Florida. A considerable portion of stock is heading to be short sales and foreclosures for rather awhile. For the ideal deals on these qualities or in the event you have any questions on investing in distressed real estate, do not hesitate to contact us
Until finally lately I would tell all of my investors to not bother with short sales, but now I show them to leap about the opportunity. A season in the past short sales would consider 6-12 weeks to acquire approved if in any respect, while foreclosures in Broward County about the other hand would take less then per week to get a response. Now the short sale approval occasions can differ anyplace from 1 week to three months; a short however worthwhile wait for a fantastic investment property. The banks have eventually streamlined the short sale process and are able to start out transferring qualities. Short sales are a great alternative to foreclosures as being a supply of cash flowing rentals and flip properties.
With intense competition for financial institution owned components among real estate investors, Meridian Trust provides a aggressive benefit. Meridian Trust has been purchasing lender owned houses because earlier than the start off in the housing crises. Our relationships with REO brokers and asset managers permit us to acquire a revolving stock of new qualities to sell. Properties that novice investors may perhaps by no means had the prospect to purchase
Our real estate investment team specializes in fort lauderdale wholesale property with high profit potential, we prefer fort lauderdale foreclosures as they represent an attractive opportunity for investors and/or home owners in the sunshine state.
