Sales Mavens

Article Marketing For Beginners And Intermediate Level (stop my foreclosure) Marketers

By Debbie Allen

 Having a business requires you to be involved with advertising and promotion. In essence you are a sales person, whether you do any face to face selling or not. Finding ways to advertise and promote your business is not difficult; a quick Google search will lead you to many options available. The problem is that many of those options are not only expensive but they do not come with guaranteed results. Article marketing does.

Whether you are a beginner or you have been involved in Internet Marketing for awhile, you have likely heard that Article marketing is considered the backbone of online promoting.

The reasons for that are simple; article marketing can be done by almost anyone, it is very cost-effective, in fact, it can be done entirely without any out of pocket expenses, and article marketing absolutely will provide results. This is a no brainer. Overlooking the value of article marketing is a huge mistake.

For beginners the process can be very simple. You decide what it is that you want to promote and you write an article on the topic. Then you submit it to directories and wait for the results.

Of course there is more to it than that. You really need to know what it is that you are writing about and you need to know how to format your article. Keywords are an important element also. Equally important is your resource box.

But do not let that overwhelm you. Learning how to write effective articles is not difficult once you understand the techniques. A major mistake made by beginners is expecting too much too soon. You may have heard that each article will generate about twenty dollars per month for you. Using that as a guide you can see that you need approximately 150 articles in circulation to bring in the income of $3000 per month.

I realize that number may seem overwhelming at first but believe me, the more you write the easier it will be to craft articles that get results. Just as with anything else, practice will improve your methods and techniques. You can begin with easy methods of acquiring basic keywords and move into more complicated techniques later. As time goes by you will gain experience and you will be able to determine which products are worthy of your articles. Do not promote items that you feel are of low quality; your reputation is always at stake.

As you move into the intermediate level of article marketing you will begin to learn better ways of formatting your articles. This will begin with your title choices. It is important that the title grabs attention and informs the reader of what to expect.

You will also learn to be precise in your resource box. The author box is your space to be used to get those click throughs. You need to choose the words wisely because you have limited space and this is your only opportunity to turn the reader into a site visitor, a subscriber, or a customer.

As you feel more and more confident with your writing you will find that your beginning articles do not measure up to the quality you now craft. This will make you feel proud. Additionally, by that time you will be seeing a profit from your articles and that will make you happy. Article marketing is an easy way to promote your site, your products, your services and yourself. You will see an increase in traffic, you will generate more sales from that targeted traffic and you will build your credibility. It really could not get any better than that!

Get a free report that will teach you about article writing at:

http://www.articlemarketingplus.com

To skyrocket your Article marketing profits visit:

http://www.article-marketing-plus.com

Debbie Allen is the author and creator of Article Marketing Plus…

Sales Techniques - Ask Your Prospect Questions and Boost Your Sales
By Marc Savage

 Why is asking questions considered a sales technique? Because, too few sales people actually ask questions.

Most salespeople just start their sales talk without any regard for what their prospects needs and wants are. How can you possible know what your prospect or client needs if you do all the talking? The answer is simply, you can not.

As a salesperson, it is your job to get people to buy what you are selling. Period. To do that, you need to discover what your prospects problem is, this way you have the opportunity to help him solve it. Just spewing your sales talk does not allow you to get any information from a client or prospect.

Let us say for argument sake, you are selling websites to company owners to increase their online presence. When you meet with your prospect, you start discussing the benefits of having an online presence and how much the internet has grown as a source of business.

You explain how many of your other clients have had a tremendous increase in business as soon as they had a web presence. Then you show him all the benefits of having an online presence. But…

This prospect already has a website. He has had a site for years. His problem is the website he has is not generating any traffic and therefore he has not gotten any sales from it. So trying to sell this person a website to increase his business will only result in a lost opportunity.

Had you asked questions first like “what are your online goals, Do you already have a website or What are your thoughts about websites?” you would have discovered that this prospect has a website but is extremely dissatisfied with it.

Once you know what your prospects problem is, you know how to address it. When you ask questions early in your sales call, you will discover the needs and wants of your prospect so you can help him get what he wants. You will close more sales and make more money by asking questions.

Zig Ziglar is famous for his quote “You can have everything in life that you want if you will just help enough other people get what they want.” The trick to doing this is to ask people questions so you know what it is they actually want.

Asking questions is a powerful sales technique and you should use it whenever you can. Don’t make the mistake so many other salespeople make.

To learn more download my FREE report-How To Read Your Prospects Mind

Marc Savage is the owner of http://www.Dynamic-Selling.com

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Thursday, October 30th, 2008 at 8:30 pm and is filed under sales. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.